top 3 rules of marketing

Top 3 rules of marketing

Top 3 rules of marketing

Top 3 rules of marketing

You must never forget my top 3 rules of marketing if you like marketing or own a business. The rules below will never die. 

 

I decided to write this top 3 rules of marketing post for all the stubborn marketing gurus that never focus on the advice below.

This post is also for all new marketing students that like to learn, and want to study the proven formula of online marketing when starting a blog or vlog.


The trick is to take a person from one place not so good to a new place that makes them happy with the knowledge you can provide them. If you cannot do that, then you have a challenge.

P.S. You must think category too!

Never forget that good marketing is about the category. Before you pick your category, you must pick only one from the 3 options below.

1. Genres

What do you/your brand want people to feel?

Adventure

Comedy

Emotional

Inspirational

Suprise

2. ROLES 

What is your strength.

Producer

Host

Speaker

Director

Videographer

Actor

Editor

Writer

3. FORMATS

What format suits you/your business best?

Vlog

Animation

Interview

Tutorial

News

Activity

Documentary

Testimonial

Pick one from each list  before you ever start a blog/vlog to help you ethically crush the competitor when marketing.

P.S. Do you like learning new marketing tips? You must see this Instagram page of mine full of marketing secrets if you need more quick marketing tips.

How to start a consulting business

How to Start a Consulting Business.

How to start a consulting business


How to Start a Consulting Business.

How to Start a Consulting Business – 2018

Q: Do you want to start a consulting business that can give you the freedom you keep dreaming about?

If you said yes then this post might help you make better decisions from the start.

 

Below are some consulting business tips and solid advice you should know before you start a consulting business in 2018.

 

A consultant’s job is to consult the customers needs with the right information only. It’s that simple. You might want to get a team of friends to offer other services and make a referral fee for sending your client to them.

 

So how much will you make as a consultant?

How much you make depends on what service you offer and market you help. Some consulting services can be £200 daily and some can be £20,000.

I think it also helps to have a passion and high drive for excellence so you can get deep domain knowledge of the industry you enter so you can justify the fee you charge your new customer.

The more you learn the more you earn so learn to invest in yourself. People that invest in themselves believe in themselves.


Below are some things you need to consider before you enter the consulting game.

 

  • Do you need certifications?
  • What licensing  or licensing will you need.
  • Are you even qualified to be a consultant? People pay for results so make sure you can give them the information or services that can get them the results they need.
  • Are you fit for the job? I think it’s very important to be self-disciplined and work on self-discipline exercises daily.
  • Do you like to go to network events? Networking events are key so learn networking and search online for some good networking tips so you can work on this from the start.

Do you really want to be in the consulting business?

Growing a consulting business can take some time.

You need to know if the decisions you make moving forward are really what you want to do, and if the steps you take now help you become better later so you can charge higher fees later.

Some people try to charge £10,000 for a daily fee for a service that has no demand and then wonder why they go broke.

Being a specialist doesn’t always make you money as a consultant so you might want to accept that your fee needs to be dropped.

You might feel a little annoyed about this but sometimes dropping your fee for a larger market that can afford your fee can make or break your new consulting business.

P.S. You should keep your day job for now and have your own inside outside hustle if you have no demand.

Lower your fee and just accept the market you enter can’t afford your daily fee.


Top 10 business consulting ideas for 2018.

You can start a consulting business in most games thanks to the international access we have to the world.

Below I have a list of 10 consulting field that could work if you have the right skill and demand. Please note that demand is what allows you to charge high fees. P.S. A bit of compelling copy that sells your service can also help you up your daily or monthly fee.

 

  1. Computer programmer. – MY BEST ONE
  2. Accounting.
  3. Marketing. – See some of my best marketing secrets here 24/7.
  4. Business startups.
  5. Blogging or writing reports.
  6. Headhunter.
  7. Human resources.
  8. Public relations.
  9. Taxes.
  10. Business auditing.

Please note that you should always think category when thinking about a consulting service.

Most people try to be everything. If you can build websites or you have a digital marketing skill then you should think category.


Below are some good examples of consulting categories.

 

I specialise in website design for law firms.

I specialise in website design for window fitters.

I specialise in restaurant marketing on yelp.

I specialise in yelp marketing.

 Bonus tip. If you enter the game of restaurant marketing, then try only get clients that have 3 or 4 or more restaurants and make over £800,000 yearly and most of them will pay you a monthly fee for doing all the work if they need help and you can fix the problem for them. 

 


Do you have a buyers market?

You need to have a buyers market ready to give you money in exchange for the consulting service you offer, or learn how to get them using PPC, networking and all other channels that might get your foot in the door of your ideal client as ideas and plans never always go to plan.

You have many ways to get new customers so it might be a really good to hire your own consultant to help you see if you have a profitable business and profitable marketing strategy and funnel.

Having a good marketing strategy and funnel can help you see the data you need to make the marketing efforts you do profitable.


Why a business might hire you to consult them.

Below are 10 reasons why a business might hire you to help them.

  1. Your expertise in your field helps them move to the next level without the risk of losing lots of money or crushing the business.
  2. They need you to show them the problems only people with deep domain knowledge know.
  3. They might not have the money to fix the problem later by not knowing them from day one so a smart CEO would like to make the investment now.
  4. The CEO likes to save money and knows it can be cheaper to pay a good consultant than hire a team on a full pay.
  5. The team they have need the right training to move to the next step.
  6. The team they have just have no drive or time to do the job and the CEO likes to keep the team happy.
  7. They need a new strategy or game plan because of law changes, old strategy isn’t working or good employees have left to work on a bigger team or idea that might put the business at risk.
  8. New data shows a better ROI so they need to know how to maximise the ROI or IRR.
  9. They have extra money to blow or sales have dropped.
  10. The business has a new CEO with more skills and needs to make the investors happy.

You have many reasons why a business large or small might hire you but this list above is some of the main reasons they might hire you to consult them.

 


Should you work from home if I want to start a consulting business in 2018?

Yes.

Why? You have low overheads that can really help you when getting started as 80% of businesses will fail.

If you fail at the new business then I think failing responsibly is best.

Working from home can….

  • Keep costs down.
  • Give you the flexibility you need in life.
  • Less stress of more bills when you have no work. P.S. Sometimes writing a book can help you keep the work coming in.
  • You can be more flexible with the fees you charge.

 


How much should you charge as a consultant.

You need to know your daily or monthly costs of running your business by writing a list of expenses and look at the  ROI and IRR on your time and investments that help you grow or get new clients.

Before you set a daily or monthly fee you should call some consultants around your city or town to see how much they charge. If they charge £997 then use this as the industry standard.

If you have better tools for the job then  you can charge more than the industry standard or keep the same industry standard fee and over deliver to create more talk value that might get you more work.

If you take a retainer from your new customer you need to remember that most clients will have a clause that prohibits you from working for competitors.  Always ask for the first and last month retainer fee as people can pay late and this can bring problems for you.

Should I charge hourly fees? 

Hard question as not all services are the same.

  • Never set your fee so high that no business can afford your consulting services and you never get any calls to your phone.
  • Never charge so low that the business owner will never call or take your services seriously.

Should you offer a money back guarantee?

This should be tested. You can test it on your PPC and landing pages and when you call them direct. This might convert more people but you need to be careful as some people will try not to pay when the job you did was 100%.

Should I contact people direct to offer my services?

Yes!

Get a good script to work with and keep testing the copy and practice it at home over and over. Calling just before they open and just after they close will give you a better chance of reaching the decision maker.

The end goal is to get the interview with the decision maker and sell the service you offer later.


Marketing & CAC.

We could be here for days talking about SEO, marketing and PPC. Marketing can hard or very easy depending on the tools and marketing strategies you have.

P.S. You might want to hire a Good Marketing Agency to help you get the right tool and data you need.

Marketing is all about testing and getting the CAC cost and time cost from day one so you can make the right decisions to move up to the next level.

Q: Do you need a website or help marketing your business or service online fast?

If you need my advice on marketing then I have some FREE powerful marketing tips & tricks that can help you bring the costs of marketing down HERE.

You can contact me 24/7 using my easy contact form on this page if you need my one-on-one help.

 

 


 

 

How to market a restaurant online

How to market a restaurant online

20 Restaurant Marketing Tips

How to market a restaurant online fast.


20 Powerful Restaurant Marketing tips that actually get you new customers in 2018. 

How to market a restaurant online
How to market a restaurant online

 

Below are 20 of my most powerful restaurant marketing ideas that can help you grow your new or old restaurant online faster in 2018.

NOTE: I did hide some little known restaurant marketing tips to drive up your sales into the copy below for you.  Dig them all out and start to use them today to explode your online marketing efforts.

GOOD LUCK!


How to market a restaurant online

1. Have a functional website.

People’s attention span is decreasing as technology is becoming more advanced. Keep up with the technology trends and have a website for your restaurant if you want to see more bookings. A website also allows you to write blog posts that can be really good for your SEO.

If you need me to build you a website then please visit this page.

2. Run some contests.

Contests can be good for brand awareness that can lead to new business and also help you build a big email list you can send offers to later.

You should always get the email address when doing your own contests.

If you need to run a contest then I have some amazing software that can help you. All my customers get to use all of my software & tools I use for free when they hire me to do it.

3. Build all your local SEO practices.

Local SEO is your best friend when it comes to marketing a restaurant online. Work on this step first as SEO can take some time to see good results. You should also have a yelp strategy in 2018 as this can be one of the fastest ways to get new customers.

4. Offer free wifi.

Ask for the customers email in return for access to your free wifi.

This email list can then be used to send offers to so you can bring them customers back to your restaurant.

  • You must tell people you might send them offers before they access your wifi.
  • You must get them to agree first. You must tell people this first before they access your wifi network to keep you safe.

5. Ask or pay your local food bloggers for a mention.

Local food bloggers are always happy to help out if you offer something in return. One free meal for two might get you 10/20 new customers.

6. Get your very own online restaurant reservation tool.

Having your very own reservation tool can reduce the load from your team so they can give a better customer service and save you valuable time to work on the important things. Search online for reservation tools in your price range.

7. Build your own email list.

Building your very own email list can be used for many things. You can send them offers and even ask them to join your fan page to get special weekly offers. You can get a free mail chimp account that holds your emails you collect here.

8. Use compelling copy that sells.

Stop being boring. Use words that get the customers hungry. Words like sizzling & mouth watering all help convert people into new customers.

9. Loyalty programs.

Loyalty programs can go two ways. The trick with loyalty programs is not to offer massive discounts. Big discounts could make you go bankrupt fast.

10. Active social media pages.

Social media pages can be the game changer if you get the right training. I recommend you only use quality images & videos too. Facebook love video so work with Facebook and give them what they want. Video can really help you succeed online if you know how to run ads the right way.

11. Get on Yelp.

Negative reviews can hurt your business. Make sure your maintain a fun positive online reputation. Train your staff to only ask customers that say your food was amazing for reviews. This will really help your Yelp page and get you more customers that can lead to more emails for your list.

P.S. Try and get 52 reviews or more fast so you can see the sales increase. Never have less than 52 reviews.

12. Get your Restaurant on Facebook.

Use Facebook Geo-Targeted Ads to reach locals in your city or town. You must get training on Facebook ads before you advertise on Facebook.

13. Get on Instagram.

Instagram users love to shop. Make sure you have your address in your bio and on your posts. Add your address to Facebook, then link your Facebook account to instagram by going into the settings of instagram and turning your account to a business account.

14. Show your team off.

Show the human element side of your business.

Always make sure your team are well dressed and have a big smile. A big smile can tell customers much about your business. Your reputation matters online.

15. Use Buffer.

Use a free tool like Buffer to automate most of your social media pages. Buffer can save you valuable time.

Buffer can lower your reach so I advice you post manually to your social media pages if you can afford it.

16. Get a blog.

If you have a website you can easily add a blog to that website that can lead to more business if you know how to write a good blog post. You can find lots of free advice for this on Youtube & Google.

17. Show your menu online.

Always have your menu online so people can see the prices you charge. This will 100% help you get more sales. You should add your menu to your Facebook fan page too.

18. Team up with delivery services.

You can place your flyers in the delivery bags that can help them remember you.

Secret tip for you. Put a calendar on your flyers in January so people pin it up. This can get you in the head of the customer and people in that household all year for free. Keep this one a secret please.

19. Have a website link on your flyers.

You can test a URL that takes them to a landing page that allows them to get 10% off in exchange for the customers email address. The trick with marketing automation is to get the customer to do all the work.

20. Use local ingredients.

Be a part of your local community.

If you use ingredients from other parts of the world then add this information to your videos as this do help if you have a story behind the food. NOTE: People remember stories not ads.

Q: NEED MY MARKETING HELP?

Q: How would you like me to personally help or train you to market your restaurant online using technology so advanced most will never know it exists?

You can use my simple form below to arrange your free telephone meeting with me to see if you like the options I have for you so you can grow your restaurant online fast and get more sales.

Send me a quick message below so I can teach you how to really decode the web so you can have a fan page as big as mine.

P.S. You can even leave it all to me so you can carry on with the day to day things in your business for as little as £997 pcm.

START YOUR 2018 SUCCESS HERE

Click send to contact me. I usually contact you back within the hour to arrange a FREE phone meeting with you so I can help you grow your restaurant online fast so you can get 1000s of locals on your social media fan page like me.

 

10 Video Marketing Tips

10 Amazing video marketing tips for business owners.

1. Have a really catchy thumbnail on your videos. Please look on YouTube for new ideas.

2. A thumbnail is the image someone will see before the video plays.

3. As soon as someone sees and likes the look of your thumbnail, the video should do its job after they click watch. Now your video is working for you.

4. This killer tip is amazing when doing video headlines. Ready for it? Use a hash tag in the headline. Example below. Example. (Social Media Tips #1) (Social Media Tips #2) or (Social Media Tips Part 1) (Social Media Tips Part 2)

5. This simple idea tells the viewers you have more videos. Now the viewers will want to view the rest if they like your work.

6. The hash tags also tell the viewer what video they left off at. If for some reason they need to come back later to view more videos they can now easily remember the video because of the numbers.

7. This simple trick gets your part two video views up too.

8. If you got Google Ad Sense linked to your YouTube videos you can make more money from the second video as you now get more hits.

9. The more good videos you have, the more sales you get.

10. Use people like your customers in your videos. Some people only like to do business with people like them.

 

Top 10 opening lines for writers

Top 10 Opening Lines for Writers & bloggers.

Top 10 opening lines for writers

  • Q: Did you know that opening lines on your sales can be the difference between a reader reading your copy or ignoring your hard work? 
  • The right opening statements or opening lines can help keep your reader or buyer around for longer. Personally I think opening lines & statements will eat more than 80% of the marketing budget.

 

 


 

Top 10 Opening Lines for Writers & bloggers.

 

My top 10 must know opening lines for writers and marketing gurus below is in no particular order.

Every opening line & statement should be AB tested.

Below are some powerful opening lines you can test and work with today if you write.

 

1. It’s no secret that.

2. Let me ask you a simple question.

3. If I’m not mistaken, you’re the kind of person who.

4. I’m extremely pleased to tell you that.

5. Imagine being able to get a.

6. Believe it or not.

7. Sometimes I wonder why.

8. Don’t be caught without.

9. Think about this.

10. Let’s face it.

Q: Are you a Writer, Blogger or Internet Marketer?

Before you leave this page I highly recommend you take a quick look at this very powerful must have book for writers and internet marketers like you. PS. Please trust me on this one.

This book was one of the best investments I made for all of my online businesses.

If you take writing or blogging seriously or know of a friend that writes, then this book is a 100% must have book for you or them. You can get this book as a gift or a must have tool for your own business by CLICKING HERE

 


See more of my amazing marketing tips & secrets HERE

What is SEO

What is SEO ? / SEO is known as Search Engine Optimisation.

What is SEO

What is SEO?

SEO is the name given to improve search engine rankings online so business owners can get more leads.  

Google use the data from your search to help improve the search engine results for other people just like you that search for the same topic.

People that own a website or online business should keep up-to date with google’s algorithm changes.

Keeping up to date with google’s algorithm change will help your website rank high in the search engines. When you rank high in the search engines you get more free traffic. Your free websites traffic from good SEO can then be converted into new sales or leads for your business. Now you know why some websites make £0 and others make millions of pounds.

The danger of not keeping up-to date with the Google algorithm changes.

Not keeping up to date with the algorithm can sometimes crush a business overnight. Google dislike websites that take a long time to load. Google also dislike non mobile friendly websites. Your website should be mobile friendly if you want to get more free traffic and sales.

A slow websites can be moved down to the second page of google if the data being sent back to Google from the searches people like you and me make show that people never stay on the website page that takes a long time to load or people are leaving the website because your website isn’t user friendly.

All data Google build is be part of the old or new SEO and algorithm updates they make. When they do a new update people like me and you should stick to it if we want to rank higher up the page results of Google.

Google usually rank fast loading mobile friendly websites that have the right SEO and information on them. 

If a fast mobile friendly website with the right information and SEO is showing google that people really like the page they found then this can do your website or website owner good as Google love to rank pages like this.

Google also rank websites by seeing how long a user hangs around on the website and how many links from other websites are pointing back to that website or page.

Google also have many other ways they keep a secret because some bad people will try trick the robots they use that track all this data. One way they might rank a website page is by seeing the comments on that post the user is reading.

Mobile friendly websites can get higher rankings in search engines.

The reason mobile friendly websites get higher rankings is because people like a good user experience when shopping or reading online. If Google rank bad websites then people will never come back to use Google. That only costs Google money if people never come back. Google will 100%  punish websites that annoy the user and try to trick them. I can help you with all this so you never have to worry about this problem.

 

Conclusion.

It’s a good idea for all business owners and SEO teams to read Google’s new algorithm updates regular as this can affect a websites ranking if they require you to update a new change you ignore. Not tracking the guidelines can really hurt your profits.

You can learn more about SEO by clicking here