20 Powerful restaurant marketing tips that actually work in 2018.
Below are some of my most powerful restaurant marketing ideas and tips that can help you grow your new or old restaurant online fast in 2018.
NOTE: I did hide some secret restaurant marketing tricks to drive up your sales into the copy below.
Dig them all out and start to use them today to help you explode your marketing efforts. PS. Please take my FREE £997 guide at the end of this post too.
1. Have a functional website.
People’s attention span is decreasing as technology is becoming more advanced. Keep up with the technology trends. If you need me to build you a website then please visit this page.
2. Run some contests.
This can be good for brand awareness that can lead to new business and also help build your email list.
You should always get the email address when doing your own contests. If you need to run a contest then I have some amazing software for this here
PS. All my customers get to use all of my software & tools I use for free when they hire me to do it.
3. Build all your local SEO practices.
Local SEO is your best friend when it comes to marketing a restaurant online.
4. Offer free wifi.
Ask for the customers email in return for access to your free wifi. This email list can then be used to send offers so you can bring them customers back to your restaurant. You must tell people you might send them offers. You must get them to agree first. You must tell people this first before they access your wifi network.
5. Ask or pay your local food bloggers for a mention.
Local food bloggers are always happy to help out if you offer something in return. One free meal for two might get you 20 new customers.
6. Get your very own online restaurant reservation tool.
Having your very own reservation tool can reduce the load from your team and save you valuable time.
7. Build your own email list.
Building your very own email list can be used for many things. You can send them offers and even ask them to join your fan page to get special weekly offers. You can get a free mail chimp account that holds all your emails you collect here.
8. Use compelling copy that sells.
Stop being boring. Use words that get the customers hungry. Words like sizzling & mouth watering all help convert people into new customers.
9. Loyalty programs.
Loyalty programs can go two ways. The trick with loyalty programs is not to offer massive discounts. Big discounts could make you go bankrupt.
10. Active social media pages.
Social media pages could be the game changer if you get the right training. I recommend you only use quality images & videos. Facebook love video so work with Facebook and give them what they want. This can really help you succeed online.
11. Get on Yelp.
Negative reviews can hurt your business. Make sure your maintain a fun positive online reputation. Train your staff to only ask customers that say your food was amazing for reviews. This will really help your Yelp page and get you more customers that can lead to more emails for your list.
12. Get your restaurant on Facebook.
Use Facebook Geo-Targeted Ads to reach locals in your city or town.
13. Get on Instagram.
Instagram users love to shop. Make sure you have your address in your bio and on your posts.
14. Show your team off.
Show the human element side of your business. Always make sure your team are well dressed and have a big smile. A big smile can tell customers much about your business. Your reputation matters online.
15. Use Buffer.
Use a free tool like Buffer to automate most of your social media pages. Buffer can save you valuable time and save you a ton of cash.
16. Get a blog.
If you have a website you can easily add a blog to that website that can lead to more business if you know how to write a good blog post. You can find lots of free advice for this on Youtube & Google.
17. Show your menu online.
Always have your menu online so people can see the prices you charge. This will 100% help you get more sales.
18. Team up with delivery services.
You can ad your flyers in the delivery bags that can help them remember you. Secret tip for you. Put a calendar on your flyers in January so they pin it up. This can get you in the head of the customer and people in that household all year for free.
19. Have a website URL link on your flyers.
You can test a URL that takes them to a landing page that allows them to get 10% off in exchange for an email. The trick with marketing automation is to get the customer to do all the work.
20. Use local ingredients.
Be a part of your local community. If you use ingredients from other parts of the world then add this information to your videos as this do help if you have a story behind it. People remember stories not ads.
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