How To Get More From Your Business.
1. Train your staff.
Train your staff, clients and colleagues to ask for referrals. People forget how important this is.
2. Pay Per Referral
Most people don’t work for nothing. Asking for referrals is easier if you offer them a percentage for each referral someone sends your way. It’s like having free staff.
3. Offer staff a percentage.
You can even offer your staff a percentage for the referrals they get you outside work. Your staff will probably work smarter if they know they get a percentage for every successful sale they bring your business.
4. Give them the option.
Let’s say you give your staff 20% from a £200 sale they make. Now they make an extra £40 right? Now give your staff the option to give away 50% of the 20% they make if they ever need or want to. Why do that you may ask? This trick can sometimes help win over new customers who really want your product or service but might only have £180 for your £200 product. Now your staff can lower the price for them so they still get the sale.
5. Offer a guarantee.
If you can’t afford to drop the price, then try offer a free guarantee for your product worth the amount you think it’s worth. For example. Three months extra worth £70. This can help keep your competitors away too.
6. Payment options.
Establish a credit card payment option for clients. I even recommend PayPal as some customers would rather this option. The sound of handing over bank details online can sometimes be a high risk if you land in the wrong place. PayPal will help you win over some of the customers that want something you offer but will only use PayPal because they feel it’s safer.
7. Give discounts.
Give regular clients a discount to show your appreciation. Eg. Coffee shops loyalty cards. Buy six get the seventh free. Buy the book called “smart pricing” on this. The wrong discounts to the wrong market can cost you your business and time.
8. Thank people.
Take five or ten minutes out of a day to thank clients. Sending one Email to say thank you will never be as touching as a phone call or a thank you card.
Most people still pick email as it’s time and cost saving. Myself I think you should make it memorable. You can even pay staff to call customers and get them to say the owner has asked me to call you to say thank you for your loyalty, this way gives you freedom to work on bigger jobs. Or you can say it in a video and show you do take time away to thank your customers. Let me ask you something. Can you remember what you posted on Facebook 4 weeks ago? I doubt it. Make it memorable. 🙂
9. Get them out.
Business cards aren’t working for you if they’re in the box. Give them out and pass prospects two business cards each time, one to keep and one to pass along. This comes down to your training. You need to train yourself and staff to ask for referrals. Like I said at the beginning of this blog, people don’t work for nothing. Make it easier by offering that percentage.
10. Don’t forget the buzzwords.
We get great deal of work from referrals. Here are two business cards. We would really like it if you could help us. This is not very exciting right? But if I said. Did you know we pay 20% for every referral ? It’s like owning 20% of this business for free. This is a lot more exciting.