20 Restaurant Marketing Tips
20 Powerful Restaurant Marketing tips that actually get you new customers in 2018.
Below are 20 of my most powerful restaurant marketing ideas that can help you grow your new or old restaurant online faster in 2018.
NOTE: I did hide some little known restaurant marketing tips to drive up your sales into the copy below for you. Dig them all out and start to use them today to explode your online marketing efforts.
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1. Have a functional website.
People’s attention span is decreasing as technology is becoming more advanced. Keep up with the technology trends and have a website for your restaurant if you want to see more bookings. A website also allows you to write blog posts that can be really good for your SEO.
If you need me to build you a website then please visit this page.
2. Run some contests.
Contests can be good for brand awareness that can lead to new business and also help you build a big email list you can send offers to later.
You should always get the email address when doing your own contests.
If you need to run a contest then I have some amazing software that can help you. All my customers get to use all of my software & tools I use for free when they hire me to do it.
3. Build all your local SEO practices.
Local SEO is your best friend when it comes to marketing a restaurant online. Work on this step first as SEO can take some time to see good results. You should also have a yelp strategy in 2018 as this can be one of the fastest ways to get new customers.
4. Offer free wifi.
Ask for the customers email in return for access to your free wifi.
This email list can then be used to send offers to so you can bring them customers back to your restaurant.
- You must tell people you might send them offers before they access your wifi.
- You must get them to agree first. You must tell people this first before they access your wifi network to keep you safe.
5. Ask or pay your local food bloggers for a mention.
Local food bloggers are always happy to help out if you offer something in return. One free meal for two might get you 10/20 new customers.
6. Get your very own online restaurant reservation tool.
Having your very own reservation tool can reduce the load from your team so they can give a better customer service and save you valuable time to work on the important things. Search online for reservation tools in your price range.
7. Build your own email list.
Building your very own email list can be used for many things. You can send them offers and even ask them to join your fan page to get special weekly offers. You can get a free mail chimp account that holds your emails you collect here.
8. Use compelling copy that sells.
Stop being boring. Use words that get the customers hungry. Words like sizzling & mouth watering all help convert people into new customers.
9. Loyalty programs.
Loyalty programs can go two ways. The trick with loyalty programs is not to offer massive discounts. Big discounts could make you go bankrupt fast.
10. Active social media pages.
Social media pages can be the game changer if you get the right training. I recommend you only use quality images & videos too. Facebook love video so work with Facebook and give them what they want. Video can really help you succeed online if you know how to run ads the right way.
11. Get on Yelp.
Negative reviews can hurt your business. Make sure your maintain a fun positive online reputation. Train your staff to only ask customers that say your food was amazing for reviews. This will really help your Yelp page and get you more customers that can lead to more emails for your list.
P.S. Try and get 52 reviews or more fast so you can see the sales increase. Never have less than 52 reviews.
12. Get your Restaurant on Facebook.
Use Facebook Geo-Targeted Ads to reach locals in your city or town. You must get training on Facebook ads before you advertise on Facebook.
13. Get on Instagram.
Instagram users love to shop. Make sure you have your address in your bio and on your posts. Add your address to Facebook, then link your Facebook account to instagram by going into the settings of instagram and turning your account to a business account.
14. Show your team off.
Show the human element side of your business.
Always make sure your team are well dressed and have a big smile. A big smile can tell customers much about your business. Your reputation matters online.
15. Use Buffer.
Use a free tool like Buffer to automate most of your social media pages. Buffer can save you valuable time.
Buffer can lower your reach so I advice you post manually to your social media pages if you can afford it.
16. Get a blog.
If you have a website you can easily add a blog to that website that can lead to more business if you know how to write a good blog post. You can find lots of free advice for this on Youtube & Google.
17. Show your menu online.
Always have your menu online so people can see the prices you charge. This will 100% help you get more sales. You should add your menu to your Facebook fan page too.
18. Team up with delivery services.
You can place your flyers in the delivery bags that can help them remember you.
Secret tip for you. Put a calendar on your flyers in January so people pin it up. This can get you in the head of the customer and people in that household all year for free. Keep this one a secret please.
19. Have a website link on your flyers.
You can test a URL that takes them to a landing page that allows them to get 10% off in exchange for the customers email address. The trick with marketing automation is to get the customer to do all the work.
20. Use local ingredients.
Be a part of your local community.
If you use ingredients from other parts of the world then add this information to your videos as this do help if you have a story behind the food. NOTE: People remember stories not ads.
Q: NEED MY HELP?
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Send me a quick message below so I can teach you how to really decode the web so you can have a fan page as big as mine.
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