How to market a restaurant online fast and for free.

TOP 20 RESTAURANT MARKETING IDEAS FOR 2020.

Below are 20 of my best restaurant marketing ideas that can help you grow your new or old restaurant online faster. Some of the tips below are free to do today and can help you.

How to Market a Restaurant Online Fast in 2020.

1. Have a functional website.

People’s attention span is decreasing as technology is becoming more advanced. Keep up with the technology trends and have a website for your restaurant if you want to see more bookings. A website also allows you to write blog posts that can be really good for your SEO.

If you need me to build you a website then please visit this page.

2. Run some contests.

Contests can be good for brand awareness that can lead to new business and also help you build a big email list you can send offers to later.

You should always get the email address when doing your own contests.

If you need to run a contest then I have some amazing software that can help you. All my customers get to use all of my software & tools I use for free when they hire me to do it.

3. Build all your local SEO practices.

Local SEO is your best friend when it comes to marketing a restaurant online. Work on this step first as SEO can take some time to see good results. You should also have a yelp strategy in 2018 as this can be one of the fastest ways to get new customers.

4. Offer free wifi.

Ask for the customers email in return for access to your free wifi.

This email list can then be used to send offers to so you can bring them customers back to your restaurant.

Tell people you might send them offers before they access your wifi.
Get people to agree to this first. You must tell people this first before they access your wifi network to keep you safe.

5. Ask or pay your local food bloggers for a mention.

Local food bloggers are always happy to help out if you offer something in return. One free meal for two might get you 10/20 new customers.

6. Get your very own online restaurant reservation tool.

Having your very own reservation tool can reduce the load from your team so they can give a better customer service and save you valuable time to work on the important things. Search online for reservation tools in your price range.

7. Build your own email list.

Building your very own email list can be used for many things. You can send them offers and even ask them to join your fan page to get special weekly offers. You can get a free mail chimp account that holds your emails you collect here.

8. Use compelling copy that sells.

Stop being boring. Use words that get the customers hungry. Words like sizzling & mouth watering all help convert people into new customers.

9. Loyalty programs.

Loyalty programs can go two ways. The trick with loyalty programs is not to offer massive discounts. Big discounts could make you go bankrupt fast.

10. Active social media pages.

Social media pages can be the game changer if you get the right training. I recommend you only use quality images & videos too. Facebook love video so work with Facebook and give them what they want. Video can really help you succeed online if you know how to run ads the right way.

11. Get on Yelp.

Negative reviews can hurt your business. Make sure your maintain a fun positive online reputation. Train your staff to only ask customers that say your food was amazing for reviews. This will really help your Yelp page and get you more customers that can lead to more emails for your list.

P.S. Try and get 52 reviews or more fast so you can see the sales increase. Never have less than 52 reviews.

12. Get your Restaurant on Facebook.

Get the right Facebook business page for your business from the start. Use Facebook Geo-Targeted Ads to reach locals in your city or town. You must get training on Facebook ads before you advertise on Facebook.

13. Get on Instagram.

Instagram users love to shop. Make sure you have your address in your bio and on your posts with strong call to actions because they do work well when you put the time into your page and posts.

Add your address to Facebook and link your Facebook account to instagram by going into the settings of instagram and turning your account to a business account. You can find all the up-to-date information for this on Youtube,

14. Show your team off.

Show the human element side of your business.

Always make sure your team are well dressed and have a big smile. A big smile can tell customers much about your business. Your reputation matters online.

15. Use Buffer.

Use a free tool like Buffer to automate most of your social media pages. Buffer can save you valuable time.

Buffer can lower your reach so I advice you post manually to your social media pages if you can afford it.

16. Get a blog.

If you have a website you can easily add a blog to that website that can lead to more business if you know how to write a good blog post. You can find lots of free advice for this on Youtube & Google.

17. Show your menu online.

Always have your menu online so people can see the prices you charge. This will 100% help you get more sales. You should add your menu to your Facebook fan page too.

18. Team up with delivery services.

You can place your flyers in the delivery bags that can help them remember you.

Secret tip for you. Put a calendar on your flyers in January so people pin it up. This can get you in the head of the customer and people in that household all year for free. Keep this one a secret please.

19. Have a website link on your flyers.

You can test a URL that takes them to a landing page that allows them to get 10% off in exchange for the customers email address. The trick with marketing automation is to get the customer to do all the work.

20. Use local ingredients.

Be a part of your local community.

If you use ingredients from other parts of the world then add this information to your videos as this do help if you have a story behind the food. NOTE: People remember stories not ads.

Q: Need Help?

How would you like me to personally help you market your restaurant online using technology so advanced most will never know it exists?

You can use my simple form below to arrange your free telephone meeting with me to see if you like the options I have for you so you can grow your restaurant online fast and get more sales in 2021.

Send me a quick message below so I can teach you how to really decode the web so you can grow fast online.

NOTE: You can even leave all the hard work to me so you can carry on with the day to day things in your business for as little as £997 monthly. All you need to do is fill this easy form out below to get started.

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I usually contact you back within the hour to arrange a free phone meeting with you so I can help you grow your restaurant online fast so you can get 1000s of locals on your social media fan page and get them coming into your restaurant.

14 Video Marketing Tips For 2021.

1. Make your thumbnails catchy.

Try to use a catchy thumbnail on your videos. The video thumbnail is the image someone views first before making the decision to play the video.

2. Use text overlay.

When doing thumbnails for videos you should try and use images with some text over it.

Bonus tip. Try to keep the text on the right and the image on the left or vice versa.

3. YouTube.

Every thumbnail is different so please do some research on YouTube to see what the top marketers are using to get a good idea as marketing do change.

Small tip. People will watch a bad video with good audio, but they dislike watching quality videos with bad audio and this can lower your video ranking in the search results.

4. Should you keep your videos short?

You should really be aiming to keep your videos short. 30 to 60 seconds long is good for viral content or to the point. This advice changes depending on what you show in them videos.

Are you explaining tips in your video’s? Then I find it is better to try to keep the videos short, clear and simple for your viewers.

Most viewers don’t like to stay on videos that drag on so give them the information fast as the mind will start to lose focus if videos are too long.

Bonus tip. People love hard simple advice, and they love it even more if the advice is something they can apply or do the same hour or day.

5. Make people feel good.

Do videos that make people feel good.

Let’s say your video was a funny video, people like to watch them longer as they feel good when laughing, and now you have a better chance of keeping the viewers watching your videos.

6. Test what works for you.

Let’s say you were doing a funny pet video, I think you should be keeping them videos 0:30 seconds to 1:20 seconds long. I have seen some quick five to 10 second videos go viral so please test what length of videos work best with your viewers and remember that media will always surprise you.

7. Get Rewarded by Google.

If you want Google to reward you then I recommend longer videos. Google love sites people stay on longer so longer videos and amazing information people like to read or watch will help do just that for your content online. Concentrate on one market and needs to get the best results on Google.

8. The challenge.

Having long videos that keep people around might be a challenge you might think?

We all know people don’t like to watch things that take much time away from them. This tip below I have for you is easy and should give you some direction for making longer videos.

Six 10 second clips of funny animals is better than a long boring video that just shows 1 min of the same pet doing the same thing. People search top 3 and top 10 so you can start with this when building fun content.

9. Catchy video headlines.

Please never forget to use short catchy headlines like “ten ways cats make us laugh”. “Ten funny animals caught on camera”. You can use what you like but this tip is only to get you started.

Try and keep headlines under six words. Around 44% of people scan headlines. Small tip. People scan the first and last words of a headline. Make this the prime location for them buzzwords.

10. Make videos exciting.

Videos that flick from image to image work amazing because people like to see real things. People love the movement in the video at the right speed with the right music. Not all videos need music so test if you need a voice.

Mountain views, nice houses and fancy beach clubs that look out to the sea make people feel good as people like high views. You see this with the aerial view of cruise ships from the helicopter or plane for promo videos.

We know people buy experience and experience comes with a small price tag. Give viewers a free experience by using the right photos and videos with views.

11. Viral videos.

Viral videos usually go viral because people haven’t seen what’s in the video before. Small example for you. We all know dogs walk on four legs right? So when you see a dog starting to walk on two legs then it is kind of funny right?

People never share anything for the fun of it. People like to share videos of cool things. One of the big reasons people like to share things with friends is because humans like to let people know they’ve seen it first. It’s a strange thing people do so use this to your advantage.

12 Google is like one big university.

Google like websites that users stay on longer.

My guess is probably right or close to the right answer. Google is like one big university, people search Google for how to problems to educate themselves, and if your information is what the user is looking for then you have more chance of keeping them on your site.

Google knows almost everything. They know how long people are staying and looking at things on your site.

If Google can see that people are staying on your page for a long time, they know it’s probably a good site with the right information and now you have more chance of getting ranked higher.

Please note this is not the only way to get ranked higher. This post is just to help you get that little bit more from video marketing.

13. Let them know.

Do you post a great deal of videos? Don’t forget to use things like this in your title.

[#1 or #2] [ one of two ] [ Part one of Two ] [ Video 6 ]

Letting the viewer know you have more videos with this easy trick will get more clicks and views as the user now wants to see more videos if you have good information in them videos.

Tip. To save the space for more words in your headline you can just put this information part 1 & part 2 on your text overlay image so it frees up more room for your headline and description.

14. Give value.

People won’t look at your videos if you don’t give value. You will only annoy the hell out of them and make them leave your website. You might think talking about yourself in all your videos is probably the right thing, but it’s not and it can hurt your ranking.

YouTube Marketing and SEO Agency Cardiff South Wales

Month: July 2021