14 Video Marketing Tips

14 Video Marketing Tips For 2020.

1. Make your thumbnails catchy.

Try to use a catchy thumbnail on your videos. The video thumbnail is the image someone views first before making the decision to play the video.

2. Use text overlay.

When doing thumbnails for videos you should try and use images with some text over it.

Bonus tip. Try to keep the text on the right and the image on the left or vice versa.

3. YouTube.

Every thumbnail is different so please do some research on YouTube to see what the top marketers are using to get a good idea as marketing do change.

Small tip. People will watch a bad video with good audio, but they dislike watching quality videos with bad audio and this can lower your video ranking in the search results.

4. Should you keep your videos short?

You should really be aiming to keep your videos short. 30 to 60 seconds long is good for viral content or to the point. This advice changes depending on what you show in them videos.

Are you explaining tips in your video’s? Then I find it is better to try to keep the videos short, clear and simple for your viewers.

Most viewers don’t like to stay on videos that drag on so give them the information fast as the mind will start to lose focus if videos are too long.

Bonus tip. People love hard simple advice, and they love it even more if the advice is something they can apply or do the same hour or day.

5. Make people feel good.

Do videos that make people feel good.

Let’s say your video was a funny video, people like to watch them longer as they feel good when laughing, and now you have a better chance of keeping the viewers watching your videos.

6. Test what works for you.

Let’s say you were doing a funny pet video, I think you should be keeping them videos 0:30 seconds to 1:20 seconds long. I have seen some quick five to 10 second videos go viral so please test what length of videos work best with your viewers and remember that media will always surprise you.

7. Get Rewarded by Google.

If you want Google to reward you then I recommend longer videos. Google love sites people stay on longer so longer videos and amazing information people like to read or watch will help do just that for your content online. Concentrate on one market and needs to get the best results on Google.

8. The challenge.

Having long videos that keep people around might be a challenge you might think?

We all know people don’t like to watch things that take much time away from them. This tip below I have for you is easy and should give you some direction for making longer videos.

Six 10 second clips of funny animals is better than a long boring video that just shows 1 min of the same pet doing the same thing. People search top 3 and top 10 so you can start with this when building fun content.

9. Catchy video headlines.

Please never forget to use short catchy headlines like “ten ways cats make us laugh”. “Ten funny animals caught on camera”. You can use what you like but this tip is only to get you started.

Try and keep headlines under six words. Around 44% of people scan headlines. Small tip. People scan the first and last words of a headline. Make this the prime location for them buzzwords.

10. Make videos exciting.

Videos that flick from image to image work amazing because people like to see real things. People love the movement in the video at the right speed with the right music. Not all videos need music so test if you need a voice.

Mountain views, nice houses and fancy beach clubs that look out to the sea make people feel good as people like high views. You see this with the aerial view of cruise ships from the helicopter or plane for promo videos.

We know people buy experience and experience comes with a small price tag. Give viewers a free experience by using the right photos and videos with  views.

11. Viral videos.

Viral videos usually go viral because people haven’t seen what’s in the video before. Small example for you. We all know dogs walk on four legs right? So when you see a dog starting to walk on two legs then it is kind of funny right?

People never share anything for the fun of it. People like to share videos of cool things. One of the big reasons people like to share things with friends is because humans like to let people know they’ve seen it first. It’s a strange thing people do so use this to your advantage.

12 Google is like one big university.

Google like websites that users stay on longer.

My guess is probably right or close to the right answer. Google is like one big university, people search Google for how to problems to educate themselves, and if your information is what the user is looking for then you have more chance of keeping them on your site.

Google knows almost everything. They know how long people are staying and looking at things on your site.

If Google can see that people are staying on your page for a long time, they know it’s probably a good site with the right information and now you have more chance of getting ranked higher.

Please note this is not the only way to get ranked higher. This post is just to help you get that little bit more from video marketing.

13. Let them know.

Do you post a great deal of videos? Don’t forget to use things like this in your title.

[#1 or #2] [ one of two ] [ Part one of Two ] [ Video 6 ]

Letting the viewer know you have more videos with this easy trick will get more clicks and views as the user now wants to see more videos if you have good information in them videos.

Tip. To save the space for more words in your headline you can just put this information part 1 & part 2 on your text overlay image so it frees up more room for your headline and description.

14. Give value.

People won’t look at your videos if you don’t give value. You will only annoy the hell out of them and make them leave your website. You might think talking about yourself in all your videos is probably the right thing, but it’s not and it can hurt your ranking.

How to write business plans

How to Write Business Plans.

Know some of the potential problems you may face when starting a new business. 

Read this small effective guide below to get you thinking about some of the things you might need to know when starting a small business.

Get the right training and business books before you start spending your money. Never forget that business is a brain game.


1. Why is your idea better.

2. What resources and equipment will you need.

3. What is your business name. Check that your name is available. Things like, Domain name and social media accounts.

4. Always look and check with companies house for business names to see if somebody is using it.

5. Trademark research. Check with your local authority for trademark rights.

6. What day will you start your business.

7. What type of business will you be. Limited Company, Partnership, Sole Trader e.c.t.

8. Do your business planning. What do you want from starting it. Freedom, money, help others. What you think you want is not always what you need.

9. Do you want to become a market leading business, or a small business owner. Market leading can sometimes cost a little more to start and can come with bigger risks.

10. You must have business goals from day one. Never go into business and guess what you want as this can cost you time and money.

11. What will you make on Year 1. Year 2. Year 3. Will all the numbers add up as you grow after hiring more people and growing new and old things.

12. What makes you better? What can you offer that others can’t offer. It could be something like handmade or environmentally friendly.

13. Get your price right from day one. Never guess prices as you need to cover all your costs and outgoings. People never like to see prices go up. You need to get this right from day one. A good book to buy for this is called ( Smart pricing. By Jagmohan Raju & John Zhang. )

14. Find the price range is for your product or service before you even start adding the numbers up. If you need to charge more you need justify this price, and the reason why you charge more. People might not buy if you have no reason behind it.

15. Will people pay the price you want. Try and test this before you open the business using a MVP or getting the money first.

16. Remember, you only get 24 hours in a day. You should really be working 8-10 hours. We don’t live to work, we work to live. Work your prices out by the hours you operate, not the full day. Unless it’s an online shop as this can be worked out by the full day. Please note people do sleep. Will you be local or global?

17. We do need brakes and days off. Add all your costs up as well as your own living costs. Car, rent, food, bills, fuel and so on.

18. Are you working from home or an office. Your rent will add up. Will you be able to drop everything if an emergency comes up. Who will cover? Will they be able to manage the tasks to hand over?

19. Are your sales goals realistic? If not, take another look at pricing and costs.

20. Know your market. Who are the people that buy from you? Do they want it or need it? Know the buying behaviour of your market from day one.

21. Is the location going to drive people in? Selling motorbikes in retirement areas may not sell as good as selling mobility scooters.

22. How many people buy what you sell daily? How much will 1% add up to? Will 1% cover your costs? I’m not saying 1% is what you make, it might be more or less. 1% is a good number to work with.

23. Is it a one off sale? If so, how will you get more customers? Advertising can get expensive over time. Will your advertising costs always be cheaper that the sale price for many years to come?

24. Is your target market getting smaller or opening up to new opportunities with growth.

25. Are you aware of any laws that might change and affect the future of your business.

26. Most people are price sensitive with what they buy. Is your market price sensitive.

27. Find your target market, their income and needs. Would they choose you over your competitors.

28. What value do you offer. What will they like. What will they use it for.

29. Know what others are offering so you know how to make yours better. This way you can probably charge more and justify why you cost more so you can close more sales.

30. Find out your strengths and weaknesses in the business and outside of business. Have a USP. Unique selling point.

31. What insurances will you need? Get prices and add them on.

32. Will you lease or buy.

33. Have you got parking if you need it.

34. How will you market it. This do cost money. Write 8-12 ways of marketing down and add up the daily or weekly costs.

35. How much will it cost to win a customer.

36. How will you finance the business. Can you pay the loans and interest off in time. Be careful when getting loans before sales.

37. You will make losses. Add this in to your cash flow. Can the income meet the day to day costs of running your business.

38. Have you tried to get sales already to test if it sells? Have you got any orders for it.

39. Don’t always think it’s better to stock up and max your money out on items. It’s not always the best way to think as this could cost you your business if you can’t sell them or have no money for day to day costs. Never go on assumptions. Know what you can get or have on standby from dealers. Things also go outdated quick. Don’t be stuck with lots of junk people don’t want.

40. Ask suppliers and arrange to buy on sale only. This can free up cash.

41. Will your product depreciate or go up in value. Will it have a long life span or a short life span.

42. List of things you may need to pay each week.

Website

Hosting

Domain name

Website and data security

Do you need a Laptop/computer

Laptop computer upgrades

Training.

Wages for you and staff.

Your Tax.

National insurance.

Pension e.c.t.

Postage costs and printing.

Online and off-line management services.

Advertising.

Phone bills.

Office / building Rent.

Building energy / water / electric ect.

Building Rates.

Office accessories

Transport

Vehicle maintenance

Vehicle fuel.

Vehicle servicing.

Road tax.

Insurance.

Business insurance.

Staff insurance.

Bad debt.

Loans.

Bank fees e.c.t.

Accountants fees.

Internet and mobile costs.

How will you do book keeping.

Personal life. Home rent or mortgage / food / bills

10 KEY QUESTIONS TO ASK YOURSELF

1. WHAT IS THE PRODUCT OR SERVICE

2. WHAT IS THE UNIQUE VALUE PROPOSITION

3. WHAT IS THE MARKET OPPORTUNITY

4. HOW DO YOU PLAN TO MAKE MONEY

5. WHAT IS THE STRATEGY OR VISION

6. HOW DO YOU SELL YOUR PRODUCT

7. HOW MUCH CAPITAL DO YOU NEED

8. WHO IS THE MANAGEMENT TEAM

9. WHAT ARE THE PROJECTED FINANCIALS

10. WHAT’S THE PRELIMINARY VALUATION OF YOUR COMPANY

12. Marketing Steps.

1. Claim your market.

2. Choose your customers/market.

3. Clarify their problems.

4. Craft your story / brand story.

5. Create tiered solutions. Create a product stairway.

6. Capture attention.

7. Convert people into qualified leads.

8. Cultivate a loyal community.

9. Campaign and sell and sell sell.

10. Collaborate and accelerate.

11. Construct your team.

12. Care for your customers.

BUSINESS PLAN FOR SHOWING INVESTORS

POWERPOINT PRESENTATION

ABOUT 14 – 16 SLIDES

EACH SLIDE ADDRESSES ONE QUESTION

MULTIPLE SLIDES FOR PRODUCTS

ABOUT 15 – 30 WORDS PER SLIDE

HOW MANY CUSTOMERS WILL YOU GET

HOW MUCH WILL YOU CHARGE

HOW MUCH MONEY REVENUE FROM SERVICE vs PRODUCT

DON’T WORRY TO MUCH ABOUT THE FIRST YEARS COST. ASK YOURSELF WILL YOU MAKE A BIG RETURN IN THE SECOND YEAR. INVESTORS KNOW SOMETIMES YOU NEED TO SIT BACK FOR A YEAR OR TWO TO START MAKING A RETURN.

SOME SMALL TIPS.

JUST BECAUSE YOU HAVE MORE MONEY, PRODUCTS OR PEOPLE TO DO THE SERVICE, DOESN’T ALWAYS MEAN YOU GET MORE SALES.

WHAT TYPE OF BUSINESS STRUCTURE WILL YOU BE ? PLEASE DO SOME READING ON THIS BEFORE YOU START AS SOME HAVE DIFFERENT TAX AND INSURANCE RULES ECT. BELOW ARE SOME EXAMPLES.

SOLE TRADER / PROPRIETORSHIP

GENERAL PARTNERSHIP

LP ( LIMITED PARTNERSHIP )

LLC ( LIMITED LIABILITY COMPANY )

S-CORPORATION

C-CORPORATION

LLP ( LIMITED LIABILITY PARTNERSHIP ) AND SO ON. PLEASE DO YOUR HOMEWORK ON THIS WITH YOUR LOCAL GOVERNMENT AS SOME MAY CHANGE.

WHAT LICENSES WILL YOU NEED? WHO DO YOU NEED TO REGISTER WITH? WHAT ARE THE COSTS OF ALL THIS?

Always seek independent advice when starting a business. This small guide is only scratching what you need to know. Talk to your local business support teams to get more help on this.