Top 10 opening lines for writers

Top 10 Opening Lines for Writers & bloggers.

Top 10 opening lines for writers

  • Q: Did you know that opening lines on your sales can be the difference between a reader reading your copy or ignoring your hard work? 
  • The right opening statements or opening lines can help keep your reader or buyer around for longer. Personally I think opening lines & statements will eat more than 80% of the marketing budget.

 

 


 

Top 10 Opening Lines for Writers & bloggers.

 

My top 10 must know opening lines for writers and marketing gurus below is in no particular order.

Every opening line & statement should be AB tested.

Below are some powerful opening lines you can test and work with today if you write.

 

1. It’s no secret that.

2. Let me ask you a simple question.

3. If I’m not mistaken, you’re the kind of person who.

4. I’m extremely pleased to tell you that.

5. Imagine being able to get a.

6. Believe it or not.

7. Sometimes I wonder why.

8. Don’t be caught without.

9. Think about this.

10. Let’s face it.

Q: Are you a Writer, Blogger or Internet Marketer?

Before you leave this page I highly recommend you take a quick look at this very powerful must have book for writers and internet marketers like you. PS. Please trust me on this one.

This book was one of the best investments I made for all of my online businesses.

If you take writing or blogging seriously or know of a friend that writes, then this book is a 100% must have book for you or them. You can get this book as a gift or a must have tool for your own business by CLICKING HERE

 


See more of my amazing marketing tips & secrets HERE

What is SEO

What is SEO ? / SEO is known as Search Engine Optimisation.

What is SEO

What is SEO?

SEO is the name given to improve search engine rankings online so business owners can get more leads.  

Google use the data from your search to help improve the search engine results for other people just like you that search for the same topic.

People that own a website or online business should keep up-to date with google’s algorithm changes.

Keeping up to date with google’s algorithm change will help your website rank high in the search engines. When you rank high in the search engines you get more free traffic. Your free websites traffic from good SEO can then be converted into new sales or leads for your business. Now you know why some websites make £0 and others make millions of pounds.

The danger of not keeping up-to date with the Google algorithm changes.

Not keeping up to date with the algorithm can sometimes crush a business overnight. Google dislike websites that take a long time to load. Google also dislike non mobile friendly websites. Your website should be mobile friendly if you want to get more free traffic and sales.

A slow websites can be moved down to the second page of google if the data being sent back to Google from the searches people like you and me make show that people never stay on the website page that takes a long time to load or people are leaving the website because your website isn’t user friendly.

All data Google build is be part of the old or new SEO and algorithm updates they make. When they do a new update people like me and you should stick to it if we want to rank higher up the page results of Google.

Google usually rank fast loading mobile friendly websites that have the right SEO and information on them. 

If a fast mobile friendly website with the right information and SEO is showing google that people really like the page they found then this can do your website or website owner good as Google love to rank pages like this.

Google also rank websites by seeing how long a user hangs around on the website and how many links from other websites are pointing back to that website or page.

Google also have many other ways they keep a secret because some bad people will try trick the robots they use that track all this data. One way they might rank a website page is by seeing the comments on that post the user is reading.

Mobile friendly websites can get higher rankings in search engines.

The reason mobile friendly websites get higher rankings is because people like a good user experience when shopping or reading online. If Google rank bad websites then people will never come back to use Google. That only costs Google money if people never come back. Google will 100%  punish websites that annoy the user and try to trick them. I can help you with all this so you never have to worry about this problem.

 

Conclusion.

It’s a good idea for all business owners and SEO teams to read Google’s new algorithm updates regular as this can affect a websites ranking if they require you to update a new change you ignore. Not tracking the guidelines can really hurt your profits.

You can learn more about SEO by clicking here

25 Tips For Marketing Your Business

25 Tips For Marketing Your Business

This easy and effective list should help your sales that little bit more.

1. Use odd numbers like 17.9% or top 7 tips. People trust and like this more.

2. Advertising to everyone is never the best solution. This can cost you money.

3. It doesn’t matter how good your product or service is, if you can’t get the attention of people with your marketing then your screwed. We think headlines eat 80% of your marketing budget.

4. Write your blog content for your audience. Put people in the right mood so they take action.

5. Don’t just say things like download. Tell them why they need to download or buy it. People need a good reason. Example. For a faster download experience. Or, for less lag time download this app. Test and see what works for you.

6. People like to do business with people like them. Use people like them in ads and see if you get a better return. Or use a monkey and see if that works better.

7. Try to leave fancy writing out of designs that don’t need them. It’s also hard for people to read. Quality is dictated by the viewer not the poster.

8. Landing pages should match your ad. Don’t send people to your homepage unless that’s what you need to do.

9. Quotes online should reflect your business, pain, and feelings of your fans.

10. When targeting people during office hours you may want to use images. Most people can’t watch videos during office hours.

11. Never say thanks. Say thank you and use real names.

12. Try to give people something they can feel and take away when they buy something from you. People love to own a real item. That’s why you see people offering a DVD set and not a PDF set sometimes. Offer both can sometimes work.

13. Be unique. People will spot this and like it.

14. People like to know what other people do. Let people know what you do with live updates from your location.

15. Emotions sell if the ad is done correctly. Emotions are key in advertising.

16. Talk to people like they already own it. Don’t say would you like one. Say what one would you be interested in?

17. Do not talk about how good the price is. Talk about what is can do and why your service or product is better or more useful.

18. People don’t always go for the cheapest thing. Some people only buy from a brand they trust and know. Some people don’t like cheap. Some people like high price tags. Please buy some books on pricing and watch your sales go up if you sell something worth buying.

19. Sometimes £49,99 will convert in more sales than £49,96. Sound crazy? Well it works. People are attached to the number 99.

20. Sometimes down to £7 from £10 is better than down from £10 down to £6,99. People like to see one number on price drops. Test and see what works for you. Awkward numbers can annoy people because they don’t really want to stand in the shop adding things up. Sometimes it’s good to leave out the pound sign too. People read from left to right. This trick can make people spend more. Please test this as it don’t work with every business.

21. Naturally tell people how highly trained you or your staff are. People buy this.

22. Short copy and long copy in sales can go two ways. You need to test this from day one. Short copy isn’t always the best. Don’t be fooled by this.

23. Odd numbers usually perform better than even.

24. Content creates amazing conversion opportunities. Write lots it. Every blog post is a sales page.

25. Free doesn’t always mean better. Sometimes people are not thinking about free stuff. Some people want the best and are ready to pay the price.

How to write business plans

How to write business plans.

Know some of the potential problems you may face when starting a new business.

Read this small effective guide below to get you thinking about some of the things you might need to know in 2016 when starting a small business.

Get the right training and business books before you start spending your money. Never forget that business is a brain game.

 

START HERE

1. Why is your idea better.

2. What resources and equipment will you need.

3. What is your business name. Check that your name is available. Things like, Domain name and social media accounts.

4. Always look and check with companies house for business names to see if somebody is using it.

5. Trademark research. Check with your local authority for trademark rights.

6. What day will you start your business.

7. What type of business will you be. Limited Company, Partnership, Sole Trader e.c.t.

8. Do your business planning. What do you want from starting it. Freedom, money, help others. What you think you want is not always what you need.

9. Do you want to become a market leading business, or a small business owner. Market leading can sometimes cost a little more to start and can come with bigger risks.

10. You must have business goals from day one. Never go into business and guess what you want as this can cost you time and money.

11. What will you make on Year 1. Year 2. Year 3. Will all the numbers add up as you grow after hiring more people and growing new and old things.

12. What makes you better? What can you offer that others can’t offer. It could be something like handmade or environmentally friendly.

13. Get your price right from day one. Never guess prices as you need to cover all your costs and outgoings. People never like to see prices go up. You need to get this right from day one. A good book to buy for this is called ( Smart pricing. By Jagmohan Raju & John Zhang. )

14. Find the price range is for your product or service before you even start adding the numbers up. If you need to charge more you need justify this price, and the reason why you charge more. People might not buy if you have no reason behind it.

15. Will people pay the price you want. Try and test this before you open the business using a MVP or getting the money first.

16. Remember, you only get 24 hours in a day. You should really be working 8-10 hours. We don’t live to work, we work to live. Work your prices out by the hours you operate, not the full day. Unless it’s an online shop as this can be worked out by the full day. Please note people do sleep. Will you be local or global?

17. We do need brakes and days off. Add all your costs up as well as your own living costs. Car, rent, food, bills, fuel and so on.

18. Are you working from home or an office. Your rent will add up. Will you be able to drop everything if an emergency comes up. Who will cover? Will they be able to manage the tasks to hand over?

19. Are your sales goals realistic? If not, take another look at pricing and costs.

20. Know your market. Who are the people that buy from you? Do they want it or need it? Know the buying behaviour of your market from day one.

21. Is the location going to drive people in? Selling motorbikes in retirement areas may not sell as good as selling mobility scooters.

22. How many people buy what you sell daily? How much will 1% add up to? Will 1% cover your costs? I’m not saying 1% is what you make, it might be more or less. 1% is a good number to work with.

23. Is it a one off sale? If so, how will you get more customers? Advertising can get expensive over time. Will your advertising costs always be cheaper that the sale price for many years to come?

24. Is your target market getting smaller or opening up to new opportunities with growth.

25. Are you aware of any laws that might change and affect the future of your business.

26. Most people are price sensitive with what they buy. Is your market price sensitive.

27. Find your target market, their income and needs. Would they choose you over your competitors.

28. What value do you offer. What will they like. What will they use it for.

29. Know what others are offering so you know how to make yours better. This way you can probably charge more and justify why you cost more so you can close more sales.

30. Find out your strengths and weaknesses in the business and outside of business. Have a USP. Unique selling point.

31. What insurances will you need? Get prices and add them on.

32. Will you lease or buy.

33. Have you got parking if you need it.

34. How will you market it. This do cost money. Write 8-12 ways of marketing down and add up the daily or weekly costs.

35. How much will it cost to win a customer.

36. How will you finance the business. Can you pay the loans and interest off in time. Be careful when getting loans before sales.

37. You will make losses. Add this in to your cash flow. Can the income meet the day to day costs of running your business.

38. Have you tried to get sales already to test if it sells? Have you got any orders for it.

39. Don’t always think it’s better to stock up and max your money out on items. It’s not always the best way to think as this could cost you your business if you can’t sell them or have no money for day to day costs. Never go on assumptions. Know what you can get or have on standby from dealers. Things also go outdated quick. Don’t be stuck with lots of junk people don’t want.

40. Ask suppliers and arrange to buy on sale only. This can free up cash.

41. Will your product depreciate or go up in value. Will it have a long life span or a short life span.

42. List of things you may need to pay each week.

Website

Hosting

Domain name

Website and data security

Do you need a Laptop/computer

Laptop computer upgrades

Training.

Wages for you and staff.

Your Tax.

National insurance.

Pension e.c.t.

Postage costs and printing.

Online and off-line management services.

Advertising.

Phone bills.

Office / building Rent.

Building energy / water / electric ect.

Building Rates.

Office accessories

Transport

Vehicle maintenance

Vehicle fuel.

Vehicle servicing.

Road tax.

Insurance.

Business insurance.

Staff insurance.

Bad debt.

Loans.

Bank fees e.c.t.

Accountants fees.

Internet and mobile costs.

How will you do book keeping.

Personal life. Home rent or mortgage / food / bills

10 KEY QUESTIONS TO ASK YOURSELF

1. WHAT IS THE PRODUCT OR SERVICE

2. WHAT IS THE UNIQUE VALUE PROPOSITION

3. WHAT IS THE MARKET OPPORTUNITY

4. HOW DO YOU PLAN TO MAKE MONEY

5. WHAT IS THE STRATEGY OR VISION

6. HOW DO YOU SELL YOUR PRODUCT

7. HOW MUCH CAPITAL DO YOU NEED

8. WHO IS THE MANAGEMENT TEAM

9. WHAT ARE THE PROJECTED FINANCIALS

10. WHAT’S THE PRELIMINARY VALUATION OF YOUR COMPANY

12. Marketing steps.

1. Claim your market.

2. Choose your customers/market.

3. Clarify their problems.

4. Craft your story / brand story.

5. Create tiered solutions. Create a product stairway.

6. Capture attention.

7. Convert people into qualified leads.

8. Cultivate a loyal community.

9. Campaign and sell and sell sell.

10. Collaborate and accelerate.

11. Construct your team.

12. Care for your customers.

BUSINESS PLAN FOR SHOWING INVESTORS

POWERPOINT PRESENTATION

ABOUT 14 – 16 SLIDES

EACH SLIDE ADDRESSES ONE QUESTION

MULTIPLE SLIDES FOR PRODUCTS

ABOUT 15 – 30 WORDS PER SLIDE

HOW MANY CUSTOMERS WILL YOU GET

HOW MUCH WILL YOU CHARGE

HOW MUCH MONEY REVENUE FROM SERVICE vs PRODUCT

DON’T WORRY TO MUCH ABOUT THE FIRST YEARS COST. ASK YOURSELF WILL YOU MAKE A BIG RETURN IN THE SECOND YEAR. INVESTORS KNOW SOMETIMES YOU NEED TO SIT BACK FOR A YEAR OR TWO TO START MAKING A RETURN.

SOME SMALL TIPS.

JUST BECAUSE YOU HAVE MORE MONEY, PRODUCTS OR PEOPLE TO DO THE SERVICE, DOESN’T ALWAYS MEAN YOU GET MORE SALES.

WHAT TYPE OF BUSINESS STRUCTURE WILL YOU BE ? PLEASE DO SOME READING ON THIS BEFORE YOU START AS SOME HAVE DIFFERENT TAX AND INSURANCE RULES ECT. BELOW ARE SOME EXAMPLES.

SOLE TRADER / PROPRIETORSHIP

GENERAL PARTNERSHIP

LP ( LIMITED PARTNERSHIP )

LLC ( LIMITED LIABILITY COMPANY )

S-CORPORATION

C-CORPORATION

LLP ( LIMITED LIABILITY PARTNERSHIP ) AND SO ON. PLEASE DO YOUR HOMEWORK ON THIS WITH YOUR LOCAL GOVERNMENT AS SOME MAY CHANGE.

WHAT LICENSES WILL YOU NEED? WHO DO YOU NEED TO REGISTER WITH? WHAT ARE THE COSTS OF ALL THIS?

Always seek independent advice when starting a business. This small guide is only scratching what you need to know. Talk to your local business support teams to get more help on this.